A portmanteau of Sustainability and Scandinavia, todays title is meant to encompass a number of things: Since ive recently redefined Sustainability (with a capitol S) as based on Logic and Efficiency, this applies beautifully to most scandinavian design, as especially todays subject, Biomega.

Not even knowing this company existed before about 24 hours ago, i just did some research, as i just found the note i had written to my self (it was on the back of my left hand). The reason i noticed them in the first place has to do with their odd mechanics; visiting a bicyle shop, i noticed someones ride that was apparently in for maintenance or something. upon closer inspection i noticed one of the rear frame arms (the part that goes from crank to rear axel, on the right side) was a completely detachable and large tube with larger mechanical-housing looking things on the ends. then i realized the bicycle had NO chain. from their website i got:

Shaft-drive
Our shaft drive is a unique Biomega innovation. A special integrated transmission offers a host of advantages: no greasy trousers, hardly any maintenance and extreme durability. Tech-heads: this shaft has less transmission loss than the average chain - where chains rust and destroy your jeans, the shaft just gets smoother and smoother. ... Gear heads will enjoy another feature: a 7-speed internal gear hub from Sram, with a 303% gear range, and an optimised and T6 heat-treated transmission designed for ease of maintenance and grease-unfriendliness.

then i got pretty much their official Mission statement:

Biomega Street is the Scandinavian take on US Bad-Boy Culture... With cutting-edge design involving some of the world's leading industrial designers, combined with true innovations in bicycle technology, Biomega has elevated cycling to where it belongs – the choice mode of transportation for today’s urban dweller who demand the same degree of design style in their bicycle that one would expect in a fine sports car.

and finally:

The Copenhagen bicycle is the quintessence of Danish and Scandinavian design - minimalist and practical in its approach.

I recommend anyone check out this company, its coo' stuff...

biomega.dk