This is fascinating little company: Ive chosen to notate their existance because of two, rather interesting developments in their business strategy. Although ive known about them being a pro-people company, devoting profits to outfitting poorer towns with potable water sources- their newest site rebuild shows off their newest product, a compostable cornstarch bottle and it recommends a foreign company on a similar premise.

Innocent Drinks- a smoothie company emploring 100% natural products, sourced ethically and packaged in ecologically sound methods, soon to be cornstarch- has nothing to do with Belu, fiscally speaking, but they do share many of the same goals and principles. The importance lies within the idea of a coalition; organize and support each other, instead of our predominant "every man for himself" method (which has gotten us to our current state of hurricane torn cities, and heat-waves at an pandemic level). Similar organizational hand-shaking can be seen across fair trade co-ops, coffee bean growers co-ops and even local health / natural foods outlets: working together is just plain more effective. Organization for a common good is a burgeoning theme in our New Society.

Embrace it, as it embraces you; well all be better for it.

http://www.belu.org
http://www.innocentdrinks.co.uk