Beer Goggles, but for The Environment.
man.
i just cant tell how to start this post. i wrote about the term green washing in my thesis, as indemic of problems, yet problems that were at least being acknowledged enough to be denied. on the road to recovery, to pass through the state of denial means that the state of unawareness has been breached and surpassed. although far from idylic, the state of denial is a relatively better place to be.
wal-mart (amongst every other major industrial giant) enjoys the positive lime-colored light associated with green washing- but throwing out terms and figures to bait the gullible into uproarious condonation does little to change the tangible reality. these attempts seems to allways hinge on two key numbers, one the efficiency of some aspect (say, their fleet) and how long it will take to improve (usually in years, or decades), with the end result starting like a firm commitment, and ending like a flacid movie review. "we at wal-mart recognize the importance of global warming, and see that we are posed to do serious change. that is why we are committing to increase the efficiency of our delivery vehicles by 12%, by the year 2020." is that their idea of serious change? no offence, but it certainly isnt mine.
luckily, the term green washing is gaining awareness with more and more people being able to spot it- especially when it is so blatantly spewn in their face. al gore just gave a talk to 800 of wal-marts highest paid heads, got to show his movie, and then mentioned some religious babble in - what looks like - a reversal of the white washing technique; explain the situation, then sugar-coat it with jesus, so it goes down smoother.
basically, i guess, im glad change is happening and, although in the form of delusion and denial, i must say that, strangely, green washing is a good thing.
luckily, more and more grocers are stocking natural, organic and / or fair trade supplies, because of demand. increasing efficiencies in product manufacturing, energy capture, and energy transmission happen on a daily basis: entire tracts of homes have been built in california featuring standard roof tiles that are actually PV arrays, blurring the lines of predictability. wal-mart has completely failed in germany, and - branded as "asda" in the uk - is failing here as well. (monopolies are bad enough, let alone ones who specialize in selling crap.) microsoft is slated to, after Vista, never release software in the 'on-disk' standard format that we are all accustomed to, because the internet allows us to simply download it (and modify it, and add to it), meaning that the empire bill built is slowly losing steam.
i just cant tell how to start this post. i wrote about the term green washing in my thesis, as indemic of problems, yet problems that were at least being acknowledged enough to be denied. on the road to recovery, to pass through the state of denial means that the state of unawareness has been breached and surpassed. although far from idylic, the state of denial is a relatively better place to be.
wal-mart (amongst every other major industrial giant) enjoys the positive lime-colored light associated with green washing- but throwing out terms and figures to bait the gullible into uproarious condonation does little to change the tangible reality. these attempts seems to allways hinge on two key numbers, one the efficiency of some aspect (say, their fleet) and how long it will take to improve (usually in years, or decades), with the end result starting like a firm commitment, and ending like a flacid movie review. "we at wal-mart recognize the importance of global warming, and see that we are posed to do serious change. that is why we are committing to increase the efficiency of our delivery vehicles by 12%, by the year 2020." is that their idea of serious change? no offence, but it certainly isnt mine.
luckily, the term green washing is gaining awareness with more and more people being able to spot it- especially when it is so blatantly spewn in their face. al gore just gave a talk to 800 of wal-marts highest paid heads, got to show his movie, and then mentioned some religious babble in - what looks like - a reversal of the white washing technique; explain the situation, then sugar-coat it with jesus, so it goes down smoother.
basically, i guess, im glad change is happening and, although in the form of delusion and denial, i must say that, strangely, green washing is a good thing.
luckily, more and more grocers are stocking natural, organic and / or fair trade supplies, because of demand. increasing efficiencies in product manufacturing, energy capture, and energy transmission happen on a daily basis: entire tracts of homes have been built in california featuring standard roof tiles that are actually PV arrays, blurring the lines of predictability. wal-mart has completely failed in germany, and - branded as "asda" in the uk - is failing here as well. (monopolies are bad enough, let alone ones who specialize in selling crap.) microsoft is slated to, after Vista, never release software in the 'on-disk' standard format that we are all accustomed to, because the internet allows us to simply download it (and modify it, and add to it), meaning that the empire bill built is slowly losing steam.
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